BRIEF: To design and visualise tableware producers, Monno stand for the Ambiente tradeshow in Frankfurt.
We offered full 360 design services for this display from the appearance of the stand, designing the consumer journey, and how those consumers would engage with the products and brand information.
Monno wanted to reflect their brand personality and products in the stand. Their pieces use clean, contemporary lines, and we incorporated this with the block styling of the walled set.
We used bold colours to highlight the clean, smooth tones of the products and also to attract consumers to the stand. We understand the complexity of tradeshow design and strategy and how important it is to capture the eye and imagination of potential buyers – the shows can be overwhelming with content, so it is essential to stand out and represent the brand efficiently and beautifully.
The effect here was dramatic while pulling all the focus on the products and presenting well-known pieces in a new light.